bsurance hires insurance expert Hermann Fried

Published by Marcus Mandl on

Press Release, August 1st, 2019
Hermann Fried becomes Managing Director and Chief Insurance Officer of the Austrian InsurTech with effect from August 1.

Vienna, August 1, 2019 – The Austrian Insurtech Start-Up bsurance has succeeded in recruiting Hermann Fried, a top expert in the Austrian insurance industry. The former Managing Board member of Wiener Städtische Versicherung will be responsible for the further expansion of the insurance partnerships from 1 August. In addition, he will develop innovative insurance products together with sales partners from retail, telecommunications, banks, energy suppliers, mobility providers and start-ups.

“We are facing major changes in the insurance industry,” stresses Hermann Fried. “Digital applications have already massively increased the demands of customers in many industries in terms of speed and service quality. They also place these expectations on their insurance companies.

Hermann Fried, new Managing Director and Chief Insurance Officer of bsurance

This is exactly where bsurance comes in and develops innovative solutions for digital distribution and insurance products to match. This makes it possible for bsurance to reflect changing customer needs in a contemporary way.

“Our business model is also based on developing new markets in partnership with insurance companies in order to grow even more strongly with our embedded insurance sales model. With Hermann Fried, we have now succeeded in getting a top manager in the Austrian insurance industry enthusiastic about working with us,” said Lorenz Gräff, CEO and founder of bsurance.

Lorenz Graeff, CEO and Founder of bsurance

Hermann Fried was born in Vienna in 1964. After completing his studies at the Vienna University of Economics and Business Administration, he worked in the sectors of public insurance funds and state health insurance. During this time, he was appointed to the Future Forum of the Federal Chancellery as a health insurance expert. In 1998 he joined Wiener Städtische Versicherung, where he held various management positions. Among the most important stations in his career were the management of health and personal insurance, the management of the Vienna Regional Directorate and board responsibility for marketing, sales, advertising and property insurance. Hermann Fried also served on several supervisory boards and as a lecturer at the Vienna University of Economics and Business Administration.

About bsurance:

The Austrian Insurtech company bsurance was founded in November 2017 and specializes in B2B2C business models in the insurance sector. As strategic partners, product providers and risk carriers, UNIQA, Munich Re and AXA Partners are on hand. bsurance concentrates on the implementation of tailor-made insurance products directly into the sales channels of companies with a large customer base.