A mobile device insurance as an enhancement of the customer loyalty programme and as an additional revenue stream

About Refurbed

refurbed™ enables people to use sustainable electronics at a fair price.

refurbed™ offers used electronics via their online shop. To expand their business, increase revenue, add value to their refurbished products, and increase CLV, they were looking for a digital insurance solution with different activation options.

Our Solution

bsurance took an existing mobile device insurance provided by Allianz Partners and fully digitalised it. This allowed it to be fully embedded in the web shop. The insurance can be cancelled at any time and is offered on the one hand as an additional product when simply buying a mobile device, and on the other hand as a native feature of the loyalty program and when renting a device.

The end-to-end digital insurance management process is automated and claims management is fully embedded into the online store.