Discover the B2B2C winning strategy under the given parameters!
Join us for our webinar “Embedded Insurance & AI” where we will dive deep into this exciting topic with our guests Wolfgang Biernatzky from pwc and Gerhard Kürner from 506. We will discuss the challenges, but more importantly, the benefits and opportunities that embedded insurance offers to insurance companies and individual customers.
| Cookie | Type | Duration | Description |
|---|---|---|---|
| bscookie | third party | 2 years | Cookie used by LinkedIn to store actions taken on the website. |
| cookielawinfo-checkbox-necessary | Session | 1 year | Determines whether the visitor has accepted the cookie consent field. |
| cookielawinfo-checkbox-non-necessary | Session | 1 year | Determines whether the visitor has accepted the cookie consent field. |
| elementor | persistent | persistent | Used in conjunction with the Word Press theme of the website. The cookie enables the website owner to implement or change the content of the website in real time. |
| lang | third party | Session | Set by LinkedIn when a website contains an embedded "Follow us" window. |
| lidc | third party | 1 day | Used by the social networking service LinkedIn to track the use of embedded services. |
| lissc | third party | 1 year | LinkedIn uses this cookie to ensure that all cookies in this browser use the same SameSite attribute. |
| UserMatchHistory | third party | 30 days | This cookie is used to synchronise the IDs of LinkedIn Ads. |
| viewed-cookie-policy | session | 1 year | Is the primary cookie that records the use of consent for the usage of the cookies upon accept and reject. It doesn’t track any personal data and is set only upon user action (except/reject). |
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| _hjid | third party | 1 year | Hotjar cookie that is set when the customer first lands on a page with the Hotjar script. It is used to store the Hotjar user ID, which is unique for this page, in the browser. This ensures that the behaviour is assigned to the same user ID on subsequent visits to the same website. |
| _hjIncludedInPageviewSample | third party | 30 minutes | This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by our site's pageview limit. |
| _hjTLDTest | third party | Session | When the Hotjar script is executed, Hotjar tries to determine the most generic cookie path that Hotjar should use instead of the hostname of bsurance. This is done so that cookies can be shared across subdomains (if applicable). To determine this, Hotjar tries to store the cookie _hjTLDTest for different URL substring alternatives until it fails. After this test the cookie is removed. |
| _lfa | third party | 2 years | Used in connection with Account-Based Marketing (ABM). The cookie records information such as IP addresses, time spent on the site and pages requested for the visit. This is used to retarget multiple users coming from the same IP addresses. ABM generally facilitates B2B marketing purposes. |
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