Gen X, Y, and Z (or Zoomers as referred to in the past 2 years) are moving from being ‘these kids’ to having a great deal of purchasing power. And while economic structures had been catering to their needs in the past 10 years, it’s just the tip of the iceberg. By 2025, these generations are expected to comprise 75% of the global workforce, which means they will be the most influential market segment for the next few decades. What does that mean for the insurance industry?