Customer relevance
Extend trusted relationships
Add protection that fits the financial moments, products and services customers already use.
Make insurance part of everyday banking
bsurance helps banks and financial institutions add relevant insurance propositions to trusted customer relationships, digital channels and financial journeys, without making every launch dependent on broad system change.
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Turn customer access into relevant protection
Banks have strong customer relationships, valuable digital channels and a clear view of important life and financial moments. Insurance can deepen that relationship, but launching it requires more than adding another product tile.
bsurance connects the proposition, journey and operating setup so financial institutions can move from opportunity to a sustainable insurance business.
Connected delivery
Coordinate every party
Bring banking channels, insurance products, technology and operations into one workable proposition.
Institutional control
Move with clear boundaries
Launch through a defined operating model that respects existing systems, responsibilities and approval processes.
Make protection part of more customer moments
Use the channels and relationships already in place to introduce insurance where it adds clear customer value, then expand from a proven foundation.
Protect everyday financial moments
Connect relevant insurance to payments, cards, accounts and the digital journeys customers already use.
Everyday relevanceEnrich lending and ownership journeys
Add protection around financing, mobility, property and other high-value decisions through a coordinated proposition.
Deeper customer valueBuild affinity and partner propositions
Bring insurers and distribution partners into branded experiences for selected customer groups, ecosystems and channels.
Connected partnershipsTest and expand new propositions
Start with a focused opportunity, learn from the operating model and reuse the foundation across further products and segments.
Repeatable growthFrom customer opportunity to operating proposition
bsurance combines a complete insurance platform with hands-on execution to help teams shape, connect and operate insurance propositions across banking channels.
01 · Shape
Shape the proposition
Define the customer need, insurance product, commercial model, journey and responsibilities as one launch-ready foundation.
- Customer moment and proposition
- Product and partner structure
- Commercial and operating responsibilities
02 · Connect
Connect the experience
Bring the proposition into the channels customers already trust and connect the systems needed to quote, issue and operate it.
- App, web and assisted channels
- Hosted, embedded and API journeys
- Policy and communication workflows
03 · Scale
Scale what proves valuable
Improve the journey, add products and reuse proven structures across further segments, partnerships and customer moments.
- Reusable product foundations
- Partner and segment variants
- Connected operations and reporting
Built for enterprise control
Access & Security
Role-based access control down to individual records (Policy, Claim, Configuration). Single sign-on via Microsoft Entra ID. Every action is logged and auditable, so you always know who did what, and when.
Cloud-native
A modern, cloud-based and event-driven architecture supports reliable performance and scalable operations. Each distribution partner runs in an isolated tenant while inheriting products and configuration from your master setup.
Reporting & Data Control
Real-time dashboards, a live event API, and scheduled exports give full visibility into policies, claims, and partner performance. Your data stays yours: always exportable, always accessible.
Practical answers for financial institutions
Every implementation is shaped around the proposition, parties, operating responsibilities and technology involved.
Can bsurance work alongside our existing banking systems?
Yes. Selected bsurance capabilities can connect to systems that remain in place. The connected model is modular, so a financial institution does not need to begin with broad technology replacement.
Which banking channels can support an insurance proposition?
Propositions can be delivered through hosted, embedded and API-based experiences across web, app and assisted channels. The right journey depends on the customer moment, channel constraints and implementation scope.
Can we begin with one focused use case?
Yes. A bank can start with a specific product, segment or customer journey, then reuse the platform foundation across further propositions where it makes sense.
What can business teams configure themselves?
Within supported platform boundaries, teams can configure products, tariffs, commissions, documents, workflows, partner settings, roles and operational rules. The precise scope depends on the implementation.
How are responsibilities between the bank, insurer and bsurance defined?
The allocation depends on the proposition, regulated roles and contract. Product, risk, regulatory, data and operational responsibilities are agreed for each implementation rather than assumed from a universal model.