bsurance 2026: Engaging the European Insurance Ecosystem Across 8 Key Events
2026 is shaping up to be a busy year for bsurance. Across Europe, insurance organizations are actively rethinking how they launch, distribute, and scale new products — often while navigating complex legacy environments. Being close to those conversations matters.
Throughout the year, we’ll be attending a focused set of industry events across Europe, meeting insurers, MGAs, brokers, and ecosystem partners working on growth, new business, and modern insurance distribution. These events reflect where we see real momentum: embedded insurance, affinity models, digital sales, and the operational realities of turning strategy into live products.
January: starting the year with decision-makers and global perspectives
PARIS - Diner des décideurs: We begin the year in Paris at the Dîner des Décideurs (FG2A) on 22 January, a setting designed for senior-level, peer-to-peer discussions among insurance decision-makers. These formats are particularly valuable for exchanging views on distribution strategy, partnerships, and execution challenges in a trusted environment.
LONDON - ITC London: Just a few days later, we’ll be in London for ITC London on 26 January, one of the key European touchpoints connecting insurers, MGAs, and technology providers with an international outlook on insurance innovation and distribution.
March: innovation, embedded insurance, and execution
COPENHAGEN - Insurance Innovators Nordics: In March, our focus shifts north to Insurance Innovators Nordics in Copenhagen on 4 March. The Nordic markets continue to be a reference point for digital insurance, embedded models, and customer-centric distribution, making this an important stop for practical insights and experience sharing.
LONDON - Insurtech Insights: Later in the month, we return to London for Insurtech Insights on 18 March, one of Europe’s largest gatherings of insurers, MGAs, and insurtechs. For us, this is less about hype and more about understanding how organizations are operationalising new distribution models at scale.
Spring: embedded insurance and ecosystem-driven growth
LEIPZIG - Fokustag Embedded Insurance: On 16 April, we’ll attend the Fokustag Embedded Insurance (VfL) in Leipzig, a dedicated forum focused on embedded insurance. As more insurers explore partner-led and non-traditional distribution, these focused events allow for deeper discussions on what works in practice — and what doesn’t.
COLOGNE - InsurNXT: In May, we’ll be in Cologne for InsureNXT on 20 May, a key European ecosystem event bringing together insurers, startups, corporates, and technology providers around future-ready insurance models. Shortly after, we head to Barcelona for ITC Europe on 28 May, continuing the conversation around scalable, cross-channel insurance distribution.
Closing the year: reflecting and looking ahead
LONDON - Insurance Innovators Summit: We round off the year back in London at the Insurance Innovators Summit on 3 November, an opportunity to reflect on lessons learned across the year and discuss how insurers are translating innovation initiatives into sustainable growth.
Across all these events, our focus remains the same: engaging in grounded, execution-led discussions about launching and scaling insurance products, whether through embedded and affinity partnerships, digital channels, or new ventures built alongside existing cores.
If you’ll be attending any of these events and are working on similar challenges in 2026, we look forward to connecting along the way !